Vive Magazine
Background
Editor Tamra Booth had been publishing a popular Windsor magazine since November 2007, and decided to launch a new stylish concept, Vive Magazine. She understood the value that branding would have on the success of her business and Vive Windsor and Vive Maidenhead were successfully launched in August 2008. Tamra was so impressed with the service she received that she has continued working with Cogent Enterprise to see how technology could help her business even further.
Business Situation
Tamra had been successfully running Vive Windsor and Vive Maidenhead magazine, local magazines delivered mainly to households and some local businesses. When Tamra first started discussions with us, she had her magazine but no branding or online presence. Tamra saw that by building a brand and website with online copies of each monthly edition, she could vastly increase her reader base both locally and further afield.
In addition, 75% of her time is spent communicating via technology; advertisements, artwork, billing etc. Occasionally, she needs to bring in temporary staff; the importance of having reliable, easy-to-use and supported technology was therefore vital to the smooth running of her business.
Business Solution
Cogent Business proposed their Zoned Branding, a simple à la carte low-cost option; we worked with Tamra to choose a unique mark built by our graphics designers including a font set, colours, graphics and stationery formats from our catalogue. Cogent then customised it to form an attractive representation for Vive Magazine, producing a stationery pack and the website to enable Tamra to publish her monthly magazine online and begin to capture a much larger audience.
To address technology issues, Cogent Business proposed their GreenBox solution. This is a service where Cogent Enterprise hosts all the services needed in their own datacentre. Connection to the service is transparent and seamless; Tamra and any temporary staff can now work from any location in the world with a reliable broadband connection. We maximise the service to minimise potential problems arising. As the service fully supports mobile access to core-business information as standard -- including email, calendar and business contacts — Tamra can be sure that she is always in contact with her customers, suppliers and any contractors without the worry of having to deal with technology problems.
Benefits
After 12 months Vive Magazine now currently has a monthly circulation for the two areas of 27,500 and increased their online web presence significantly.
"To be honest, I was sceptical at first about what I was being told until I started to see for myself what Cogent Enterprise really delivered. I took the plunge and asked Cogent Enterprise to help me develop my new magazine brand and website. I was so impressed with their focus, skill and commitment that I asked them to deliver the entire infrastructure for my new magazine including its design. This new magazine is now in circulation and is delighting my customers. My IT and business management systems are now totally managed by Cogent and the impact on my business has been profound - exceeding my expectations in every way. Their value is just amazing - it's like having a dedicated team of business professionals working with me with all the value but none of the cost."
Tamra Booth, Managing Editor - Vive Magazine www.vivemagazine.co.uk
Learn more about Routine Magic™, GreenBox, BlackBox, SafeBox, and Zoned Branding.