ShoutIT Communications
Background
In 2008, Sarah Hughes decided to start her own PR Agency, ShoutIT Communications, based in Reading. They provide a combination of editorial, public relations and strategic marketing services to their clients and execute highly effective programmes with flair.
Business Situation
Sarah had already worked in an environment where she had experienced the benefits of good technology and branding, and she recognised these factors were going to be critical to the launch and success of the new business. They were, however, also going to prove their biggest headache.
Connection time with customers is very high so there was a great need for a reliable technology that could easily grow with the business as well as being affordable. Because of the nature of the profession, technology that could be applied on the move in a wide range of environments was essential.
Business Solution
To address the technology issues, Cogent Business proposed their GreenBox solution. This is a service where Cogent Enterprise hosts all the services needed in their own datacentre. Connection to the service is transparent and seamless; employees can work from any location in the world with a reliable broadband connection. The service fully supports mobile access to core-business information as standard: this includes email, calendar and business contacts.
Cogent Business proposed their Zoned Branding, a simple à la carte low-cost option, and they worked with ShoutIT to choose a unique mark built by our graphics designers including a font set, colours, graphics and stationery formats from our catalogue. A live microwebsite was developed in advance of the main website and all the technology was in place within one week.
Benefits
ShoutIT Communications Ltd has grown to five employees now and the business is benefitting greatly from the technology they have invested in. As employees are often on the move, they have been able to take advantage of mobile technology that gives them access to core business information.
"When we decided to start a new PR agency we knew brand and business technology were going to be critical to our launch and also our biggest headache. Cogent Enterprise undertook our branding, rapidly got our microsite up and running in advance of our main website and succeeded in putting our technology in place within a week. This is the same kind of technology that I had when I worked for a large business. We have gone from having an idea to a business and there's still plenty for us to do. We know that working with Cogent technology and business support is not going to be a headache as we bring new customers on board."
Sarah Hughes, Managing Director - ShoutIT Communications www.shoutitpr.com
Learn more about Routine Magic™, GreenBox, BlackBox, SafeBox, and Zoned Branding.